5 Reasons to Start a Blog as a Health Coach
You're ready to scale your health coaching business, but you feel like you're hitting a wall with your social media reach. Sound familiar?
If you're like many of our Studio clients, you feel stuck on the content creation hamster wheel, churning out posts with barely any time left to actually run your business and serve your clients. You want to make a bigger impact with your content, but the thought of being glued to your phone 24/7 makes you want to throw it out the window.
As a health coach, you've got a wealth of knowledge that could genuinely help people. But if they can't find you online, all that expertise is going to waste!
Social media has its place, but you deserve more attention than a 24-hour Instagram story.
Enter: SEO blogging. This is where you turn your insights into evergreen content that attracts clients 24/7 and frees you from the Instagram algorithm.
How SEO Blogging Benefits Your Health Coaching Brand
Establish Expertise
So-called "health influencers" are a dime a dozen. Having a website with a (strategic!) blog shows people that you're legit. It becomes easier to establish yourself as the go-to expert in your niche when you're consistently sharing valuable insights that help people solve problems.
Humanize Your Brand
Just like on social media, people still want that personal touch! Your blog is another place to share personal stories and insights that help clients connect with you on a deeper level. This helps you build trust with potential clients before they ever hit that ‘Book Now’ button!
Provide Education
Save yourself some time in the DMs and use your blog to answer common questions! Your potential clients get immediate answers to their burning Qs and you don't have to copy/paste the same thing over and over—it's a win-win!
Build SEO
The more relevant, helpful blog posts you create, the more opportunities you have to rank for keywords your ideal clients are searching for. This works especially well for health coaching brands because let's be honest—99% of us are hitting up Dr. Google with our health questions. Blogging makes it so much easier for those people to find you and get answers to their health issues that are actually helpful.
Not to mention, SEO is a 24/7 marketing strategy, meaning your content works even when you're not. Anytime someone is searching for a solution you provide, your website is popping up!
Create Evergreen Content
Unlike social media posts, blog posts continue to attract and educate potential clients for YEARS after you've hit 'publish'. You're already spending hours every week creating social content that barely lives for a day—make that content work harder for you! Blogging helps you build long-term visibility and credibility simply by repurposing content you're already creating elsewhere.
Don't just take my word for it. Our SEO blogging strategy has created a 10x monthly return for one of our health practitioner clients and increased her Google traffic by 800% in the first year of working with us!
Your content should be working harder for you.
Learn more about creating a 24/7 SEO content strategy.
