Intuitive Eating Coach
Conceptual Project
Branding. Logo Design. Website Design.
This conceptual project explores elevated branding and web design for an intuitive eating coach helping clients rebuild their relationship with food and their body.
I wanted to create a visual identity that feels warm and approachable, not clinical or diet-culture adjacent. The images use soft, organic shapes that feel nourishing rather than rigid. The color palette—rich terracotta, peach and muted sage—creates an upscale, refined feeling without losing that warmth.
The website design focuses on education over extreme transformation promises. Instead of before/after photos, the content highlights the emotional relief clients experience. The layout uses generous white space and thoughtful typography that feels polished and intentional, while never overwhelming visitors.
This project embraces that sweet spot between premium and welcoming.
Where clients feel they're investing in something high level and valuable, but never feel excluded or intimidated.
Let’s Collaborate
Whether you're dreaming of a brand that resonates deeply with your audience or a strategy that propels your business beyond $100k, we're here to bring your vision to life with intention and purpose.