Brand Strategy and Design for Health and Wellness Pros

Level up your business with our hyper-strategic services. From solo practitioner to thriving wellness brand, we’ll create your roadmap to consistently sign dream clients and scale your business beyond just you. Your future clients will thank you.

Forbes

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HealthInsider

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GoodRX

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Human Tonik

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Food Network

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Forbes // HealthInsider // GoodRX // Human Tonik // Food Network //

CLIENTS FEATURED IN

“I already have a logo, and I know who my audience is. Why would I need a Brand Strategy?”

We hear it all the time! If you’re anything like the majority of our health and wellness clients, you probably think Brand Strategy and Design is just a new logo, color palette, and maybe some audience research.

HERE’S THE SIMPLE ANSWER

You can’t scale your business if your strategy only lives in your head.

Scaling your business requires outsourcing to people other than you. And outsourcing requires having a plan. Externalizing your strategy is the difference between a solo practice and a thriving wellness brand that continues to grow, even when you're not personally involved in every detail.

It’s time to invest in brand strategy if you…

  • Check your phone constantly during your rare vacations, just in case your team has any questions while you’re gone (they always do) 

  • Know exactly what to say to your target audience, but don’t know how to explain it to your new marketing manager

  • Want to upgrade your services, products, and overall customer experience to be more streamlined and efficient

  • Are excited to scale your business, but feel nervous that your team lacks your insight

  • Wish you could have more flexibility in your schedule, but feel as chained to your desk now as you did back in your corporate days 

  • Want to run your business – not have it run you

From solopreneur to scalable brand.

Your business is too big to just be you.

I'm so happy with how this brand turned out 😍

Stunning, stunning, stunning work!

A rebrand never felt so good! ✨

I’m in love with my new site. I have gotten so many compliments on it!

I'm so happy to have had the opportunity to work with you!

Not only is my website beautiful, but the copy on it is incredible. 🙌

You can’t be the only person in your business who knows what to do, say, and post.

A clear Brand Strategy allows you to run your business without being your business by putting your knowledge onto paper, and empowering your team with a clear direction—so you can thrive both in and outside of your business.

Your brand should feel like the hottest thing since avocado toast.

We craft brands that have staying power—as irresistible as that perfect avo toast. Our custom process is designed to uncover your dream client’s desires, position you as their ideal partner, and get your growing team aligned with the vision for your business that’s currently living in your head.

Here’s what a crystal-clear Brand Strategy can do for you:

  • Allow you to focus on the tasks you enjoy and outsource the rest

  • Empower your team with a clear plan for speaking to your audience

  • Clearly outline your brand guidelines, so you can confidently outsource your marketing

  • Reduce your working hours, so you can enjoy your hard-earned abundance

  • Show you how to connect with your dream clients on an “I feel so seen” level

  • Support you in selling higher-ticket solutions

  • Position your business as the best possible solution for your clients’ unique problems

  • Sign new clients who appreciate your unique approach and are excited to work with you

Here’s How it Works

  • STEP 1

    First, you hop on a free discovery call so we can get to know you. One contract, deposit, and questionnaire later, it’s time for us to start designing your brand.

  • STEP 2

    Research is #1 in our hearts and #1 on our agenda. We go beyond surface-level data to really understand the hopes, dreams, and fears of your dream clients.

  • STEP 3

    Then, we sift through everything we’ve learned and pull out the gold. We put on our designer hats and weave our consumer insights into the visual elements of your brand.

  • STEP 4

    Once your branding is complete, you’ll receive all the strategic and design elements via Honeybook.

  • STEP 5

    You have plenty of time to review your Brand Strategy and Identity. As you review, we standby to answer questions and congratulate you on your glow-up.

Ready for a glow-up?

You’ll walk away with all the essential pieces of a brand to propel you into the next phase of your business. 

    • Brand Persona

    • Audience Clarity

    • Industry Analysis

    • Creative Direction

    • Color Palette

    • Typography

    • Logo Suite

    • Branded Social Media

    *Additional brand collateral can be added on to this package

  • Typically 6-8 weeks

  • Starts at $4000 (payment plans available)

Ready for a brand glow-up?

A Brand Strategy and Identity that defines your target audience, refines your brand positioning, and outlines the strategy that lives in your head in one centralized place – so you can scale your business while working less. 

Frequently Asked Questions

  • Yes – a high-quality Brand Strategy is required in order to book a brand design project with us. Without the research and direction provided by a Brand Strategy, we can’t design brand collateral that accurately reflects your business. 

  • Just as your knowledge and skills have grown, your brand should reflect your own evolution.

    The DIY branding that served you as a brand new practitioner may not effectively communicate the depth of your expertise and the value you offer as an established wellness professional.

    A mature, thoughtfully crafted brand identity signals to your audience that you're a serious, credible expert in your field - someone they can trust with their health and wellbeing.

  • You’re right – your solutions can help a lot of people. But when we try to speak to everyone, we end up not resonating with anyone. 

    Your audience wants to feel special and seen. Our Brand Strategy process finds what will make your audience feel seen, so you can speak directly to them with confidence and earn their trust.

  • You work with them every day: you probably know your audience even more than you realize.

    But does your knowledge live on paper? 

    The majority of our clients are working to grow their businesses by expanding their teams. You might know exactly what to say to your audience—but your new team doesn’t. 

    Let’s put your knowledge on paper and turn it into a concrete plan, so you can feel confident about outsourcing and take some work off your plate.

  • YES! Investing in Brand Strategy from the very beginning is ideal. By knowing your target audience and having a plan from the very beginning, you can expedite your growth and save yourself the headache of a major rebrand down the road.

  • Our Brand Strategy and Identity package takes an average of 6-8 weeks to complete. However, we may be able to expedite that timeline for a rush fee.

  • Rebecca is at the forefront of every single project at Modern Shift Studio. While she frequently partners with branding and marketing experts to support branding projects, Rebecca maintains a leading role in every project.

  • We prioritize communication and simplicity. All of our services are straightforward and intentional. We’ll chat, we’ll do our work, and then we’ll deliver it to you. Nice n’ easy.