Why Wellness Brands Are Going Green and Blue
Ever scrolled through your Insta feed and thought, "Is there a secret club where all wellness brands agree to use blue and green?" Well, spoiler alert: there's no underground color conspiracy (that we know of 👀). But there's definitely more to this color palette than just looking pretty!
So, why are blues and greens more common in the wellness world? It's not just a trend. We're talking about the science of how colors mess with our brains (in a good way)!
Basic Color Psychology
Colors aren't just pretty to look at - they're secret mood-makers. They can hype you up, chill you out, or even take you on a trip down memory lane. And guess what? Smart people in lab coats, marketing experts, and designers have been studying this color-emotion connection for years.
Now, in the world of wellness branding, understanding this color magic is super important. It's not about jumping on the latest color trend. Nope, it's about picking shades that vibe with your brand's personality, speak to your people, and make them feel exactly how you want them to feel.
So with that in mind, let's unpack why these colors are the cool kids of wellness branding!
Blue: A Soothing Embrace
Ever catch yourself staring at the ocean or a clear sky and feeling relaxed and zoned out? That's blue working its magic on your brain! Let's break down why blue is the chill pill of the color world:
Trust Vibes: Blue's got a rep for being the most trustworthy color in the crayon box. It's like the friend who always shows up on time and never spills your secrets. That's why brands love it - it makes people feel all warm and fuzzy about trusting them.
Chill Factor: Blue is basically a yoga class for your eyes. It's like, "Whoa, slow down there, heart rate!" It's the go-to color for brands that want to give you that "ahh, I can breathe" feeling.
Take a look at blue in action with these popular health and wellness apps:
Calm: An app known for its relaxation, meditation, and sleep offerings, uses a gentle blue gradient that’s like a visual lullaby, creating an immediate sense of peace and calmness.
MyFitnessPal: A widely used nutrition tracking tool, with a vibrant blue that says, "Hey, we've got your back on this whole nutrition thing!"
Fitbit: A health tracker, with a teal blue saying, "Trust us, we'll keep you fresh and fit!"
These brands aren't just picking blue because it matches their CEO's favorite tie. They're using it to tell you, "We're cool, we're trustworthy, and we've got your health covered!"
But here's the kicker - there are fifty shades of blue (at least 😅), and each one can make you feel a little different. That's how these brands stand out without looking like carbon copies.
Green: Nature's Healer
Green is the color that makes you want to hug a tree or do yoga in a meadow. It's pretty obvious why so many health and wellness brands love this color (especially the environmentally-friendly ones!)
Green's got that perfect balance - not too hot, not too cool. It's the Goldilocks of colors, bringing all the chill vibes without putting you to sleep. And for environmental brands, green is out there doing the hard work without saying a word—making you feel connected to Mother Nature.
Take a look at green in action with these popular health and wellness brands:
Hello Fresh: This meal kit delivery service emphasizes fresh, healthy ingredients. Their green logo and branding scream, "We're healthy, we're natural, and we're here to make your kitchen feel like a farmer's market!"
Seventh Generation: Primarily known for eco-friendly household products, their brand employs a leafy green that says, "We're so natural, even Mother Nature's jealous."
Whole Foods Market: This grocery chain, known for its organic and natural products, incorporates a dark shade of green that says, “It's organic, it's natural, it's everything but cheap.” (Sorry, not sorry 😆).
So next time you see a wellness brand rocking the green, you'll know they're not just trying to match your matcha latte. They're tapping into some serious color psychology to make you feel good from the inside out!
Standing Out in a Sea of Blues and Greens
So let's tackle the elephant in the room: How do you rock blue or green without looking like every other brand on the block? Because let's face it, blues and greens in the wellness world are like avocado toast at brunch - they're not going anywhere.
At Modern Shift Studio, we've got this down to a science. And no, it’s not about ditching these power colors entirely to stand out. We're experts at helping brands like yours find their unique spot in the wellness world. How do we do it? We've got a few tricks up our sleeves:
We play with different shades to find your perfect match.
We mix and match colors that make your brand pop.
We come up with fresh design ideas that turn heads.
The result? A brand that fits right into the wellness scene but still stands out from the crowd.
Ready to make your wellness brand truly stand out?
No more blending in! Let's craft a visual identity that's 100% you and 100% unforgettable—no basic blues or predictable greens required!
