![](https://images.squarespace-cdn.com/content/v1/60b781eda758d81054667cc4/01038260-93c5-4236-9476-767119222a46/kelly-sikkema-nCSFoTiytcc-unsplash.jpg)
Emily Sullivan
Psychotherapist Conceptual Project
Branding. Logo Design. Website Design.
![](https://images.squarespace-cdn.com/content/v1/60b781eda758d81054667cc4/218888bd-fb7e-4831-8180-5a7f806ae4ff/kelly-sikkema-H77F2WMUXUQ-unsplash.jpg)
THE CONCEPT
Moody & Modern
For this conceptual psychotherapist brand, we envisioned a visual identity that breaks away from the typical light and airy aesthetics often seen in the mental health industry. Our goal was to create a modern, sophisticated brand with a touch of moodiness, reflecting the depth and complexity of the human psyche.
THE DESIGN
Professional & Minimalist
The logo and website design embrace darker tones, symbolizing the journey into the subconscious and the transformative nature of therapy. Clean lines and minimalist elements maintain a sense of clarity and professionalism, while subtle textural details add warmth and approachability. This carefully crafted balance aims to attract clients seeking a more profound, introspective therapeutic experience.
![](https://images.squarespace-cdn.com/content/v1/60b781eda758d81054667cc4/2ab01d70-fa6d-49fd-9f0d-49e82b4101ea/emilie-faraut-dupe+%283%29.jpeg)
Let’s Collaborate
Whether you're dreaming of a brand that resonates deeply with your audience or a strategy that propels your business beyond $100k, we're here to bring your vision to life with intention and purpose.