Pulse Fitness Studio
Squarespace Fitness Website
Branding. Logo Design. Website Design.
This project features branding and a Squarespace fitness website for a workout studio that's all about showing up and getting it done.
The challenge was creating an identity that feels energetic and motivating without falling into aggressive "no pain, no gain" territory. Too many fitness brands either intimidate newcomers or feel so watered-down they lose their edge entirely.
The logo uses bold shapes and colors that feel strong and decisive. The color palette—crisp black and white with strategic pops of burnt orange and blue—creates that "let's go" energy while staying sophisticated. Every design choice creates a vibe of confidence without arrogance.
The website design is action-oriented and streamlined. No fluff, no endless scrolling through inspirational quotes. The layout gets visitors to class schedules and booking in seconds, because people ready to work out don't want to hunt for information.
This is a brand that feels like that friend who drags you to the gym—and you're grateful they did.
Let’s Collaborate
Whether you're dreaming of a brand that resonates deeply with your audience or a strategy that propels your business beyond $100k, we're here to bring your vision to life with intention and purpose.