You walk into a medspa. The reception area is cluttered with outdated magazines and dusty fake plants. The air feels stagnant, and there's a faint smell of mold. The walls are covered with faded photos, hung crookedly next to peeling paint. A bored-looking receptionist is scrolling through their phone, barely glancing up as you enter.

Would you trust your skincare to this place?

Ummm no. You'd be worried you might leave feeling worse than when you came in! The place looks sketchy and does anything but inspire confidence in their services.

Whether your business is purely online or has a brick-and-mortar location, your website is your first impression. And the last thing we want to do is invoke a dusty, outdated, and questionable vibe.

Site visitors form an opinion about a website in 0.05 seconds.

That means you've got an incredibly short amount of time to look legit and credible to your potential clients!

 

5 Quick Tips to Look Legit

1. Testimonials

This is probably the most obvious and common method of adding a touch of credibility to your website. But just having a few testimonials splashed around your site isn't going to cut it. Let's make them really stand out!

• Include a photo of whoever gave you the testimonial

• Include their full name and any credentials they may have (PhD, Best Selling Author, etc.).

• If applicable, link back to the original place the testimonial was left for you (Facebook business page, Google reviews, etc.)

2. Case Studies

Similar to testimonials, but take it a step further! Dive into the nitty gritty details of exactly how you helped someone solve a particular problem. This is a great way to both appear more credible—"Look, she's had legit clients!" AND highlight your unique process and take people behind-the-scenes in a way that shows potential clients whether or not they're a great fit for the work you do.

 

3. Media Page

A media (or press) page is a place to list out everywhere you/your business has been featured—other websites, podcasts, blog posts, articles, etc. Always include a link back to the original post for them to listen/read.

Features like this are a great way to appear more credible at first glance, not to mention the audience growth that often comes along with it as you're reaching a new community.

 

4. Join X Number of Followers/Subscribers

This is a less common form of social proof on website (which just means it stands out even more!) It's not for everyone, but if you have grown an impressive community size, it's worth mentioning!

For example:

"Join 20k subscribers and download our free guide!"

5. Years of Experience or Number of Clients

This is especially relevant in the health and wellness space. Clients want to know that you have extensive experience in solving the health issues they're facing. Whether you have 10 years of experience as an FDN or have helped 400+ people solve a particular health issue, this is a great way to add another layer of credibility.

By the way, years of experience doesn't just mean how long your business has been running—plenty of very experienced practitioners have spent years working for someone else before opening their own practice. It all counts!

Any Other Relevant Stats

Hard data/numbers are a great way to build trust and credibility. But beyond your follower count or years of experience, you can get really creative with the numbers and stats you share! It's likely that you'll come up with tons of ideas on stats you could share once you start brainstorming. So when it comes to highlighting those numbers, my recommendation is to narrow it down to the top 1-3 things you'd like to share.

Here are a few more ideas to help you brainstorm:

• Total combined weight loss/inches lost achieved by clients (for nutritionists or fitness coaches)

• Number of healthy meals planned or recipes created

• Total hours of mindfulness or yoga instruction provided

• Podcast downloads or listeners reached

• Total hours of one-on-one coaching or therapy provided

• Number of workshops or seminars conducted

Remember, while these numbers can be impressive, it's important to use them ethically and in context. The goal is to build trust and showcase your experience, not to mislead potential clients in any way.

When sharing metrics on your website or in your marketing materials, consider the following:

1. Be transparent: Clearly explain what each stat represents.

2. Stay current: Regularly update your numbers to ensure accuracy.

3. Provide context: Help your audience understand where these numbers came from and why these stats matter.

4. Balance quantity with quality: Include a mix of numerical stats and client testimonials or case studies on your website.

5. Focus on relevant metrics: Highlight the numbers that truly reflect your expertise and the value you provide.

By thoughtfully incorporating these stats into your website, you're illustrating the real-world impact of your services. This can significantly boost your credibility and help potential clients feel confident in choosing to work with you!

Take Your Brand Credibility to the Next Level

Let's turn your achievements into a compelling brand that resonates with your ideal clients.